How do you train your sales team?
You have great content and now you need to have a great adoption plan, too!
How to distribute your content & make sure it is 100% digested.
How to secure the highest learning retention?
Let’s first start with the learning retention rates:
1. Consistent Communication
Assume it is like a communication plan.
Make a list of your channels.
Create an orchestration across your channels.
Give “your message” in a consistent way.
2. Create a mixture
Everyone’s learning methodology is different.
Someone learns better by listening while someone by reading.
Understand your audience, create a mixture of different teaching methods.
3. Target a higher retention rate
Create an environment to learn by teaching someone else,
- Create an ongoing weekly sales training series “[your company] Sales University
- Give the stage to senior sales team members, guide them to teach
- Create a “buddy” system by pairing senior players with the newbies
- Create a “mentoring” culture
- Launch a trainer community, train the trainer
4. Give them an opportunity to do and experience it
- Create workshops, give your audience pre & instant assignments
- Group them, let them share with each other
- Review the assignments, let them present
- Give actionable feedback
5. Organize open discussions,
- A sharing environment may lead to very effective communication
- Best practice & fuck-up sharing create an information flow
- Local practices will enhance your sales playbook
6. Giving the theory & showcasing a demo is also among the fundamentals of the training
- Use the slides, prepare demos enhanced by storytelling
- Great documentation is required to make it consumable
- Create your knowledgebase, design user-friendly
7. Review, Get Insights & Optimize
- You should assess the knowledge to identify the weak spots
- Personalize your training content accordingly
- Get the feedback of your sales team
- Iterate the content & delivery.